ONDC: Disrupting India`s e-Commerce Space through an Open Network Model?
| Case Code: ITSY131 Case Length: 15 Pages Period: 2016-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: ONDC Industry: Retailing Countries: India Themes: Digital Marketplace, Digital Ecosystem, Digital Marketplace,Digital DisruptionInnovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Evolution of E-Commerce in India: An Overview
The origins of e-commerce in India can be traced back to the year 1991 when the government liberalized the economy and the Internet was not even available in the nation. By the late 1990s, the Internet had become available in India and people had begun to use it for transactions. However, this was mostly restricted to the metros and big cities as accessibility was limited and tariffs were high. As such, for most Indians, the Internet remained a luxury until Reliance Telecom launched Jio in 2016..
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